Creativity Session III: Generate Totally Radical Ideas with Dr. Roger Firestien

November 8, 2017

8:30 am - 11:00 am

LEARN at the Innovation Center, 1st floor

In this session you will experience applying creativity methods that are designed to create radically innovative ideas. If you want to get ideas that are totally “out of the box’ this is for you.

Bring a challenge that needs wild and unusual ideas.

Dr. Roger Firestien has taught more people to lead the creative process than anyone else in the world.

By applying Roger’s work in creativity:

  • Clorox solved a 77-year-old problem in 15 minutes;
  • General Motors came up with a $1.50 solution that saved the company $50,000 a week;
  • Mead Paper developed a world-class line of products and saved $500,000 a year;
  • The Los Angeles Times set their vision for the future.


Roger is the author and co-author of five books. His expert views on creativity have been reported in “Fast Company” and “The New York Times.”

Dr. Firestien is the Senior Faculty member at the International Center for Studies in Creativity at SUNY Buffalo State.

The Center confers the only Master of Science Degree in Creativity Studies of its kind in the world.